Campaigns

To send messages in the US, certain mobile network operators require that you submit a campaign. A campaign contains information about the messages you intend to send, which is then propagated to The Campaign Registry (opens in a new tab) (TCR).

Create and submit campaigns using either of the following ways:

• US Sender Registration app
• Number Registration API (opens in a new tab)

Submit your campaign

To submit your campaign:

1. Create a campaign using the Number Registration API (opens in a new tab). Each campaign must contain the following information:

   Information Type	Details
   Basic information about the campaign	Name Connected Brand Campaign Summary Supported Message Types: SMS/MMS Use cases Terms & Conditions URL Low volume - true/false Direct lending - true/false Embedded link - true/false Embedded phone - true/false Age-gating - true/false
   Opt-In Methods	WEB KEYWORD VERBAL IVR
   Message Examples	Opt-in Message Example Campaign Message Example Help Message Example Opt-out Message Example
   Customer care information	Phone number Email
   Numbers connected to the campaign (to be used as senders within the campaign)	up to 49 numbers

   Make sure that you provide the correct information and that your campaign is compliant with local guidelines, as it will undergo a campaign review process.

2. Register the campaign and trigger a campaign review.

   A campaign review by the Infobip Compliance Team can take up to 5 working days.

   This will trigger the campaign registration within TCR's CSP portal, and will start the campaign review process, as follows:

   • Once the campaign is fully approved, it is also registered with T-mobile, and you can then send traffic.

   • If your campaign is rejected, it is then deregistered, and you will be notified via email. You need to submit a new campaign and can use the same number.

   • You are charged for TCR campaign and brand fees, regardless of the review outcome. If you've registered your campaign directly with TCR, you are charged by TCR.

   • You are charged a monthly fee for your campaign.  For more information about pricing, see North America Pass-Through Fees (opens in a new tab).

3. Check the campaign network status. The campaign network status indicates the registration status for each of the networks. Once your campaign is Active with all the networks, you can launch your campaign. To keep track of the campaign status, you can subscribe to the following webhooks for obtaining information about campaign status updates. These webhooks allow you to receive periodic updates when a change occurs.

   Webhook name	Description
   CAMPAIGN_STATUS_UPDATE	Receive campaign status update. For more information, see Campaign status change notification (opens in a new tab).
   CAMPAIGN_NETWORK_STATUS_UPDATE	Receive campaign network status update. For more information, see Campaign network status notification (opens in a new tab).

   To receive the campaign status webhooks, create a subscription over Subscription Management, and use REGISTRATION as the channel. For more information, see Create subscription (opens in a new tab).

Campaign status

For campaign status from the US Sender Registration App, see Campaign status.

The following table shows campaign status over API.

Campaign API status	Description
DRAFT	Campaign is still being drafted and not ready for review.
SUBMITTED_FOR_REVIEW	From a business perspective, the campaign brief is ready to start the Infobip review process. The Infobip Compliance team review the campaign and provides feedback.
IN_REVIEW	Campaign is being reviewed by Infobip Compliance team.
APPROVED_BY_INTERNAL_REVIEWER	The Infobip Compliance team finishes the review of the campaign and confirms that it is fully compliant with CTIA guidelines and operator-specific requirements.
SUBMITTED	Campaign has been submitted for carrier's review and approval. At this stage, the campaign network status may vary from carrier to carrier. For more details on carrier network status, see Campaign Network Status.
REGISTERED	Your campaign has been approved by all the carriers and can be launched.
DEREGISTERED	Your campaign has been deregistered with all the carriers.
REJECTED	Your campaign is not compliant with CTIA guidelines and operator-specific requirements and has been rejected by the Infobip Compliance team.

Special cases

Number pooling

Up to 49 numbers can be connected to a single regular campaign. If you need more than 49 numbers connected to the campaign, your campaign needs to be registered with the Number Pooling attribute. This requires a special registration process and additional fees. For more information on such campaigns, contact your account manager or Infobip support.

External campaigns

If you are registered as a Campaign Service Provider (CSP) with TCR, you have the option to register your brand and campaign directly with TCR, but still send your traffic using Infobip.

In this case, when you create the campaign on TCR's CSP portal, you need to select "OpenMarket" as the connectivity partner for your campaign. Once your campaign has been created on TCR, you will need to import it to Infobip.

You then create (opens in a new tab) a campaign with the type set to EXTERNAL_TEN_DIGIT_LONG_CODE with the numbers linked to the campaign. Once it has been created on Infobip, you need to trigger the Register Campaign API request (opens in a new tab) to ensure full registration.