Brands
Brands are an important part of the registration process. A Brand represents the business and legal information that must be submitted to The Campaign Registry (opens in a new tab) (TCR), which works on behalf of certain mobile network operators to verify your company.
You need to register a brand only once per company. Brand registration incurs a one-time registration fee. For more information about pricing, see North America Pass Through Fees (opens in a new tab).
This section describes how to set up your brand.
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Create a brand using the Number Registration API (opens in a new tab).
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Provide the following information for brand creation. Make sure that you provide the correct information, as it will be verified. Typos and incorrect information may cause significant delays in the brand registration process.
Brand information Details Name Website NON_PROFIT/ GOVERNMENT/ PUBLIC_COMPANY/ PRIVATE_COMPANY Type Legal Name Address City, State, Street, and Zip Code Country Code Vertical AGRICULTURE / CONSTRUCTION_AND_MATERIALS / EDUCATION / ENERGY_AND_UTILITIES/ ENTERTAINMENT / FINANCIAL_SERVICES / GAMBLING_AND_LOTTERY / HEALTHCARE_AND_LIFESCIENCES / HOSPITALITY / INFORMATION_TECHNOLOGY_SERVICES / INSURANCE / MANUFACTURING / MASS_MEDIA_AND_COMMUNICATION / NON_PROFIT_ORGANIZATION / PUBLIC_SECTOR / REAL_ESTATE / RETAIL_AND_CONSUMER_PRODUCTS / PROFESSIONAL_SERVICES / HUMAN_RESOURCES_STAFFIC_RECRUITMENT / TRANSPORTATION_LOGISTICS / POSTAL_DELIVERY / LEGAL Support Email Support Phone Number Tax ID Alternative Business ID (optional) DUNS, GIIN or L,EI Stock Exchange (for public companies only) Stock Symbol (for public companies only) -
Register the brand. This will trigger registration with TCR, who will then verify the provided information - EIN, Legal Name and Address will be validated to confirm the existence of brand. Only US brands are validated by TCR.
Brand registration is charged as one time fee. For more information about pricing, see North America Pass-Through Fees (opens in a new tab).
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Check the brand status. When you register the brand successfully, TCR assigns a Verified status and you can then start submitting campaigns tied to the brand. If TCR is unable to verify the brand and assigns a status of Unverified, you will not be able to submit any campaigns until the brand is successfully verified. To keep track of the brand status, you can subscribe to the following webhooks for obtaining information about brand status updates. These webhooks allow you to receive periodic updates when a change occurs.
Webhook name Description BRAND_STATUS_UPDATE Brand status update. For more information, see Brand registration status change notification (opens in a new tab) BRAND_VET_STATUS_UPDATE Brand vet status update. For more information, see Brand vet notification (opens in a new tab)
To receive the brand status webhooks, create a subscription over Subscription Management, and use REGISTRATION as the channel. For more information, see Create subscription (opens in a new tab).
Additional information for Tax ID
The Tax ID number is used in conjunction with the company’s legal name, address, and other information to ensure we perform a background investigation on the correct company. The following guidance provides the best verification opportunity for your company.
United States
If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN), please enter that nine-digit number in the EIN Tax Number/ID/EIN field and ensure that your legal company name is consistent with your IRS registration and is properly spelled. The address you enter should also be the same that is used in registering with the IRS. The correct information for registration can be found on the Brand’s IRS EIN confirmation letter (SS-4).
Canada
If your primary business registration is in Canada, please enter one of the following tax IDs:
- Your Canadian Business Number (BN) that was issued by the CRA. Please only enter the first 9 numeric digits.
- Only enter what is in the red box.
- Your Corporation/Incorporation Number
- Your Registry ID
As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also be the same as that used in registering with Corporations Canada. To help check the details of a Canadian Brand, you can use the following free resources:
- https://beta.canadasbusinessregistries.ca/search (opens in a new tab)
- https://ised-isde.canada.ca/cc/lgcy/fdrlCrpSrch.html (opens in a new tab)
Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC
Enter the numeric portion of your VAT ID number. Automated VAT identification matching is currently optimized for the following list of countries. If your country is NOT on the following list, please provide the primary corporation registration number or Tax ID number for your country.
International Brands
For International Brands (from outside of the US), the initial Brand Verification process is often insufficient to move the brand to a Verified state. If you have an International brand that is in an Unverified state, assuming all of the brand details are correct, vetting will be needed in order for the Brand to pass verification and move to a Vetted_Verified state.
International brands include: CroatiaHR, HungaryHU, IrelandIE, ItalyIT, LithuaniaLT, LuxembourgLU, LatviaLV, MaltaMT, NetherlandsNL, NorwayNO, PolandPL, PortugalPT, RomaniaRO, SwedenSE, SloveniaSI, SlovakiaSK, Northern IrelandXI, United Arab EmiratesAE, AustraliaAU, BelarusBY, ChileCL, IcelandIS, MalaysiaMY, New ZealandNZ, Saudi ArabiaSA, SingaporeSG, and TaiwanTW.
Brand status
| Status | Description |
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| Verified | TCR successfully verified the brand information you submitted. You can submit campaigns and are eligible for one of these levels of throughput:
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| Unverified | TCR could not verify your brand because of the information in your registration. Most likely the EIN (tax ID) and/or legal name, was incorrect. These two pieces of information must match exactly with what is on file with the IRS. Other typical mistakes include "entity type" mismatch, such as selecting "private" for a public company, or "government" for a charity.
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| Vetted Verified | This status is reserved for companies that have been vetted with 3rd party. |
| Self-Declared | The company belongs to a sole proprietor and there's no verification needed at this point. Such companies should request additional vetting; otherwise, AT&T will automatically assign them classes E/F, while T-Mobile will allocate them by default into their Low tier. Note: Infobip currently doesn't support sole proprietor brands. |
Brand vetting
If you aren't satisfied with the AT&T throughput or T-Mobile threshold you received, you can request third-party vetting. Send a request for vetting in the US Sender Registration app or through the Numbers API (opens in a new tab).
Vetting is performed via a third party, which offers two levels of vetting:
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Standard vetting is a quick, automated process that returns a score of 1-100, a classification verification, and an indication of any problem categories. It includes identity check, check for integrity risks, check for operational risks and tracking of compliance with contractual requirements.
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Enhanced vetting is the standard automated process plus an evaluation performed by a vetting specialist. This vetting results in a score and classification verification, and provides you with a summary report.
You can request an upgrade from standard to enhanced vetting within 30 days of receiving the score.
Vetting is a charged service. For information on pricing, see North America Pass-Through fees (opens in a new tab).
There is no guarantee that additional vetting will improve your throughput or max threshold, and should additional vetting results in a lower score then that will be used instead of the original score.