Send Email

There are several ways that you can send email from the Infobip web interface:

• Broadcast
• Flow
• Omnichannel flow
• Conversations

Send Email in Broadcast

Use Broadcast to build a one-time communication to send to your customers, and to add a failover option to ensure that your broadcast is delivered.

To send an email in Broadcast:

1. Log in to the web interface and go to Moments > Create Broadcast.
2. Set your channel to Email.
3. Select the To field:
   This identifies the recipient of the email. You can add email addresses, select from People, or choose Tags, Segments, Companies as an audience.
4. Select the From field:
   • Sender is the name that appears in the email From field. You can add as many email addresses within your registered domain.
   • Email is the email address that the recipients sees as the sender.
5. Add a separate email address for replies in the Reply-to field. Use this field if you want replies to be sent to a different email address.
6. Add a Subject for your email. You can also add a Preheader, a small line of text that follows the subject line, if required.
7. Select how you want to create your email:
   • Create Custom Email – Design your email using the Email Editor
   • Choose a Template – Use predefined templates or your existing email templates in the template library
   • Upload HTML file – Build your email in any HTML editor and upload it to the web interface
8. Choose a Landing Page (Opt-out) which displays when a user selects to unsubscribe.
9. Add any required attachments to the email.
10. Use the Advanced Settings and Scheduling Options, if required.
11. When you have finished, click Continue To Preview, and then Launch to go live.

Import Data

You can also create an email communication by importing data.  When creating a new email message by importing data, you can upload a file, or choose between broadcast templates or existing broadcasts. Templates help you avoid repetitive work if you send similar messages weekly or even daily.

For more information about sending messages from a file, see Broadcast.

Advanced options

Use advanced broadcast options to your email communication:

• Validity Period – Choose a period for message delivery during which the system tries to deliver them.
• Message sending speed – Set the number of messages to be sent within a time unit and lower the chance your email messages end up as spam or bounced.
• Send email as plain text.
• Track opens and clicks – Track who opened your email and who clicked on it. These events are then logged for reporting purposes.
• Data Payload – Store additional data which can then be connected to stored or imported contacts. Use this data to send useful information to your customers, but it also provides you with additional information regarding your customers.

Scheduling Options

• Scheduling – Schedule the email campaign for a specific date and time.
• Delivery time window – Set the time of the day during which messages are delivered to the recipient.

When you have finished designing your email, add a name for your broadcast, and then click Continue To Previewto preview how your email displays in desktop and mobile modes.

Send Email in Flow

To interact with your customers or automate your user's journey, you can use Flow. Use Flow to send an email message to your customers or use email in your omnichannel strategy.

To send an email in Flow:

1. Log in to the web interface, and go to Moments > Create Flow.
2. Select Start from Scratch and then select Predefined Audience.
3. Name your flow.
4. Define your audience.
5. Add the Send Email element. Fill out the necessary fields.
6. Create a new message or select an existing one. For more information about managing your messages, see Messages.
7. Select the Delivery time window options for message scheduling:
   • Time zone
   • Start time and Send time
   • Days
8. Set the Data payload and store additional data which can then be connected to stored or imported contacts. Use this data to send useful information to your customers, but it also provides you with additional information regarding your customers.
9. Click Advanced settings for additional options. Define the validity period (Optional. Choose a specific period for messages during which the system tries to deliver them).

Wait for an Event

Add the Wait for an Event element and define the conditions.

Let say you are sending a newsletter and you want to send another message to the people who opened the email. Branch the flow for users who have clicked on the email and the ones that did not.

Omnichannel Flow

Use email in omnichannel communication. Send an SMS (or any other channel) to those who engage with your email.

In the Wait for an Event element, define the condition that if the customer engages with your email, they receive an SMS. Add the Send SMS element.

Once you have finishing building and editing your flow, click Validate to confirm that the message is ready, and then schedule or launch the email communication.

To better understand and optimize your email performance, use the Analyze module to gather details about customer engagements, service quality, track email delivery, bounce rates, spam reports, link clicks, opens, and unsubscribes.

Send Email in Conversations

Use Conversations to build two-way email communications with your customers. Your customer and agents can initiate an email conversation.

For more information about sending email in Conversations, see Email.

Limitations for Emails

When you send emails in the web interface, there are limitations on the size of the email and the attachment file types. The following limitations apply when sending emails.

Email	Limitations
Size	Total email size is maximum of 24 MB.
Attachments	Attachments can be up to a maximum of 20 MB. All file types can be attached to emails, with some exceptions.The unsupported file types are: ade, adp, apk, appx, appxbundle, bat, cab, chm, cmd, com, cpl, dll, dmg, ex, ex_, exe, hta, ins, isp, iso, jar, js, jse, lib, lnk, mde, msc, msi, msix, msixbundle, msp, mst, nsh, pif, ps1, scr, sct, shb, sys, vb, vbe, vbs, vxd, wsc, wsf, wsh.
Subject	Email subject lines can be up to 200 characters long.You can use emojis in your subject line, and each emoji counts as two characters.
Preheaders	Email subject lines can be up to 75 characters long. You can use emojis in your preheader lines, and each emoji counts as 2 characters.
Main Body	HTML file size limit is 10MB.Number of attachments is up to a maximum of 20.
Content Storage	When using images in an email, Infobip stores the content so that it can be extracted when the email is delivered.Content is stored up to the following limits: Infobip web interface content is stored for up to 6 months (individual recipient stores only the template and related resources, not the content) View email in browser content is stored for up to 15 days API and SMTP content is stored for up to 7 days URLs and associated content is stored for up to 90 days
Image handling	All images, regardless of size, are handled with an external link and can be downloaded when the email is opened. No images are embedded into the content of the email.