Infobip Email is a cloud based, all-in-one communication solution suited to both transactional (opens in a new tab) and marketing message delivery. Use Email to create rich, personalized, and responsive emails using the easy-to-use drag and drop email editor.
Email messaging is a simple way for ad-hoc one-way communication, or more advanced template management, scheduled sending, or communication flows for one-to-one and one-to-many.
This solution includes reporting, which allows you to create reports around basic statistics, such as open rates, click-through rates and more. Send emails over the web interface, HTTP API or SMTP. See more information in Technical Specifications.
Features
Rich Design Editor
Use the drag and drop email editor to easy build good looking emails. Add buttons, images, HTML. Adjust layouts and style. And customize and preview emails for any device.
Templates
Build templates and use them as many times as needed to save time and remain consistent. The editor supports the building of rich templates in the UI or through HTML, and send them over the web interface or API.
Personalization
Seamlessly personalize emails for each of your customers using attributes and place holders. Send dynamic content using handlebar helps within your HTML content, and define placeholder parameters.
Journey Flows
Use the visual flow builder to create journeys quickly, and re-use them at any time for recurring campaigns. Define targeted customer journeys and trigger sends based on certain events at the right moment.
Manage Subscriptions
Manage subscriptions automatically using the built-in footer functionality. Unsubscribe contacts are automatically detected and moved into specific lists so as to no longer include in campaigns.
Tracking
Collect service quality feedback and customer engagement insights by tracking several events. Capture delivery stats, bounce rates, spam reports, link clicks, opens and unsubscribes.
Manage Suppressions
View and edit suppressions caused by hard bounces and user complaints. Quickly narrow the data down to a single record using powerful filters, and share suppression data user access across all of your accounts.
inbound parsing
For emails that are received by the reply-to address for outbound email traffic, receive inbound email traffic, parsed and made available via webhook.
Available solutions
Technical specifications
See a high-level overview of all components included in the process of connecting your enterprise email to Infobip and sending communications through Email.
To send emails via Infobip, you choose a suitable method when establishing a connection.
HTTP API (opens in a new tab) – Used to send transactional emails, but in some cases, also for marketing traffic. With HTTP API you can set up a connection quickly and start sending and tracking. You can also manage the sends via Infobip send email HTTP API.
SMTP API – Used for transactional traffic only, however, this is a simpler connection to set up and troubleshoot compared to HTTP API.
| HTTP API vs SMTP API | HTTP | SMTP |
|---|---|---|
| Pros | Rapid email delivery No blockages Optimized security Analytics | Simple setup Platform-independent Simple troubleshooting |
| Cons | More complex solution (requires technical skills) Modifiability | Slower performance for bulk delivery Changing email deliverability Possible blockage of port 25 |
If you are sending promotional traffic having set up a connection via the web interface, be sure to use the email editor to create, optimize, manage and track promotional traffic.
Limitations for emails
When you send emails in the web interface, there are limitations on the size of the email and the attachment file types. The following limitations apply when sending emails.
| Limitations | |
|---|---|
| Size | Total email size is maximum of 24 MB. |
| Attachments | Attachments can be up to a maximum of 20 MB. All file types can be attached to emails, with some exceptions. The unsupported file types are: ade, adp, apk, appx, appxbundle, bat, cab, chm, cmd, com, cpl, dll, dmg, ex, ex_, exe, hta, ins, isp, iso, jar, js, jse, lib, lnk, mde, msc, msi, msix, msixbundle, msp, mst, nsh, pif, ps1, scr, sct, shb, sys, vb, vbe, vbs, vxd, wsc, wsf, wsh. |
| Subject | Email subject lines can be up to 200 characters long.You can use emojis in your subject line, and each emoji counts as two characters. |
| Preheaders | Email subject lines can be up to 75 characters long. You can use emojis in your preheader lines, and each emoji counts as 2 characters. |
| Main Body | HTML file size limit is 10MB.Number of attachments is up to a maximum of 20. |
| Content Storage | When using images in an email, Infobip stores the content so that it can be extracted when the email is delivered. Content is stored up to the following limits:
For the full data retention notice, see the Policy (opens in a new tab). |
| Image handling | All images, regardless of size, are handled with an external link and can be downloaded when the email is opened. No images are embedded into the content of the email. |
| Request rate limit | The maximum number of emails you can send from a single account within a specific time frame depends on various factors, including:
The precise sending limits and throughput capacity may vary. Detailed information regarding the number of requests per second can be provided per account. |
| Data retention | For the full data retention notice, see the Policy (opens in a new tab). |
Get started with a Free Trial
To use any Infobip product, you need to sign up (opens in a new tab) for a free account. See Create an Account for more details.
Once you create an account, you are automatically enrolled to a free trial until you run out of allocated free credits.
Upgrade to a paying account
At any time, you can decide to finish the free trial and upgrade your account. Use the UPGRADE OPTIONS button on the Home page to view available billing options.
Set up a domain
Once you upgrade your account to the paying one, you'll need to set up a domain or subdomain with which you will be sending emails. That domain will be the address which appears in the From field for your recipients. If you have an existing domain, it is recommended to use a subdomain. This is to minimize the potential impact other traffic might have on your main domain. Note that you will still be able to send emails as the main domain when using a subdomain.
If you do not have the domain set up yet, contact your hosting provider to supply it for you, then move on to the next section.