Broadcast performance

The metrics available in Broadcast help you better understand how your communication efforts are performing. Use this data to refine your messaging strategy and optimize future communications with your customers.

Analyze view

To access analytics for a specific communication, select it from the All broadcasts page. The communication will open in the Preview window, where analytics data is displayed on the right side of the message preview.

Basic metrics

This section provides metrics for communications that are either in progress or completed. The available data includes:

• Number of recipients
• Number of sent messages or calls
• Approximate cost

Performance metrics

For more detailed analytics, select View performance metrics. There, you can monitor the delivery rate to see the percentage of messages successfully delivered to recipients. While the communication is in progress, the graph shows the percentage of messages delivered through the primary channel, as well as the percentage sent through SMS failover if applicable.

The completion rate and click-through rate provide both numerical and percentage-based insights into successfully delivered messages and clicks. This includes metrics for both primary communication channels and failover messages (if URL tracking is enabled). Messages sent through failover are counted as completed if delivered successfully.

Delivery by status differs per channel:

SMS	Mobile Push	Email	Voice
No error	No error	No error	Answered
Handset error	Registration error	Dropped	Machine answered
User error	Expiration error	Bounced	No answer
Operator error	Cloud error	System error	Busy
			Undeliverable

Detailed information per channel is available on the Response status and error codes page.

Channel specific metrics

The Analyze view also provides channel-specific metrics beyond delivery and completion rates, depending on the enabled features:

SMS	Mobile Push	Email	Voice
Delivery rate and completion rate	Delivery rate and completion rate	Delivery rate and completion rate	Delivery rate and completion rate
	Seen rate	Unique open rate and unique click rate tracking	Answered calls
		Click to open rate	Call time
		Bounce rate
		Clicks per device and OS
		Spam complaints rate
		Unsubscribed rate

Communication summary

You can also see key data once the communication is completed. This includes:

• Recipients (persons, tags, or segments)
• Number of messages and approximate cost
• Sender info
• Scheduling details, such as start date, delivery time window, and time zone
• Advanced settings, such as message validity period and sending speed

This summary information is consistent across all Broadcast channels.

Available actions

From the Analyze view, you can generate reports and perform other actions:

1. Generate reports:

   • Select Get report > Send as email.
   • In the Get report, select Create to have the report file emailed to you.
   
   • To create custom reports, use the link in the Get report window.
   

2. Channel-specific actions:

   • Select Options for additional actions:

SMS	Mobile Push	Email	Voice
Duplicate	Duplicate	Duplicate	Duplicate
See in logs	See in logs	See in logs	See in logs
Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)
Stop (for broadcast in progress)	Stop (for broadcast in progress)	Stop (for broadcast in progress)	Stop (for broadcast in progress)
Save template	Save template	Save as content Email template	Save template
		Save HTML
		Download HTML