Message types

Zalo Notification Service

Message templates

Use pre-approved templated messages to send notifications to customers through Zalo Notification Service (ZNS). Templates can include text, placeholders, accented characters; and rich formatting such as tables, images, and call-to-action (CTA) buttons.

ZNS templates support a maximum of 400 characters.

For more information, refer to the ZNS compliance and guidelines section.