Dashboard (New)

EARLY ACCESS

The Analyze dashboard is an intuitive web interface designed to help you understand and evaluate your communication channels. With a consistent design tailored to each channel, you can explore key metrics and trends to assess the effectiveness of your messages. Whether you are sending messages through the portal or through the API, the dashboard offers a seamless experience, allowing you to focus on the performance of each channel individually.

New dashboard design

The new dashboard enhances the way you access and interpret your communication data by introducing new metrics and improving filtering capabilities. This early access release provides a set of customized dashboards offering valuable insights.

The new design offers enhanced metrics for deeper insights into message delivery and recipient interactions. These metrics include detailed message delivery statuses and engagement data such as clicks, unique clicks, CTR, CTOR, seens, and opens. Providing comprehensive delivery and interaction data, these metrics help you understand customer engagements and trends more effectively.

This early access release of the Analyze dashboard is currently available if you have enabled one of these channels:

• SMS
• MMS
• Email
• WhatsApp
• RCS
• Viber Business Messages

The new dashboard lets you filter your traffic by channel, period, account, application ID, entity ID, country, network, final status, or error code. You can also copy and share a link to view updated data with the applied filters. Remember that some filters are only available for specific channels (for example, filters sender type and network are available only for SMS and MMS dashboards).

Explore these enhanced capabilities and deep dive into your traffic metrics.

Getting started

To use the new Analyze dashboard, follow these steps:

1. Navigate to the dashboard (opens in a new tab).

   • Access the new Analyze dashboard with your Infobip account: On the left side menu, select Analyze > Dashboard.

2. Set up your dashboard.

   • Customize the dashboard by selecting the relevant metrics and filters that suit your needs.

3. Apply filters.

   • Use the advanced filtering options to tailor the data to your specific requirements.

4. Track and analyze.

   • Keep track of your message delivery, understand customer engagement, and generate customized reports.

Dashboard configuration

All channels dashboard

The new Analyze Dashboard provides a comprehensive view of all your communication channels' performance, highlighting three key indicators: total traffic, delivery rate, and failed messages. Each indicator is accompanied by supporting data, offering additional insights and general trends on traffic performance. The data is presented in a graphical format for straightforward interpretation.

• Total traffic: This metric represents the total number of messages sent to and received from customers, encompassing outbound and inbound communications.
• Delivery rate: This indicator shows the percentage of messages successfully delivered to recipients.
• Failed messages: This metric reflects the total number of sent (outbound) messages that were not delivered to recipients.

The dashboard allows you to filter data by various criteria, including period, account, entity ID (if you are a CPaaS X customer), and custom filters such as status group, status, or error code.

Individual channels dashboard

To access the individual channel dashboard, under the Channel option, choose your preferred channel (SMS, MMS, WhatsApp, Viber BM, or RCS). The dashboard provides a comprehensive view, divided into several main sections, which can differ slightly depending on the chosen channel: General overview, Delivery, Performance, Inbound Messaging, Conversations and Interactions. Each section offers detailed metrics to help you understand your channel's performance.

General overview

The General overview page gives you a snapshot of how your channel is performing with the following key indicators, all presented in graphical format:

• Total traffic - The overall number of messages or message segments sent and received.
  • Available for SMS, MMS, RCS, and Viber BM.
• Total messages - The total number of SMS messages sent to and received from customers.
  • Available for SMS.
• Delivery rate - The percentage of successfully delivered messages.
• Conversations - The total number of message threads between your business and customers across all conversation categories.
  • Available for WhatsApp.
• Conversations and messages - The total number of messages and message threads sent between your business and customers across all categories.
  • Available for RCS.
• Seen rate - The percentage of messages seen by unique recipients. Note that recipients can turn off their read receipts, which may result in a lower seen rate.
  • Available for WhatsApp, RCS, and Viber BM.

You also get a snapshot of each indicator. These sections provide insight into message delivery and content performance, as well as an overview of inbound and outbound messages and seen rate (where available).

Delivery

The Delivery page provides a detailed overview of your message delivery, including insights into failed messages. This section helps you understand the performance of your message delivery and identify areas for improvement.

Key indicators

• Total sent: The total number of messages sent.
• Delivered: The number of messages successfully delivered to recipients.
• Failed: The number of messages that failed to reach recipients.

Detailed indicators

• Delivery rate: The percentage of successfully delivered messages.
• Failed: The number of messages that failed to reach recipients.
• Error codes: A breakdown of error codes for total sent messages.
  • Available only for SMS and MMS.

Performance

The Performance page provides a detailed overview of your performance activities, trends, and health.

Key indicators

• Unique clicks: The number of unique recipients who clicked on any link within a message (each recipient is counted only once).
• Unique click-through rate: The percentage of unique recipients who clicked on a link compared to the total number of messages delivered (each recipient is counted only once).
• Seen: The total number of messages that recipients across all channels have viewed.
  • Available for WhatsApp, RCS, and Viber BM.
• Seen rate: The percentage of successfully delivered messages that recipients have viewed.
  • Available for WhatsApp, RCS, and Viber BM.

Detailed indicators

• Total traffic: The overall number of messages sent and received.
  • Available for SMS and MMS.
• Total clicks: The number of clicks on links within messages.
  • Available for WhatsApp, RCS, and Viber BM.
• Click rate: The percentage of clicks relative to the number of messages sent.
  • Available for WhatsApp, RCS, and Viber BM.

Inbound messaging/Conversations/Interactions

This page provides an overview of the messages you received from your customers and a comparison of received and sent messages

Key indicators

• Total received: The total number of messages received from customers (inbound).
• Received to sent ratio: A comparison of the number of messages received to the number of messages sent.
• Conversations: A detailed overview of your WhatsApp conversations across all conversation categories.
  • Available for WhatsApp.
• Conversations and messages: An overview of your RCS messages and conversations (message threads between your business and customers) across all categories.
  • Available for RCS.

Supporting data

The Supporting data section provides additional breakdowns and insights into your metrics to help you gain deeper insights into specific aspects of your message performance.

Depending on the selected channel and key metric, you can see further data based on:

• Communication: A breakdown of metrics based on the type of communication, allowing you to analyze performance across different channels.
• Country: A detailed view of your metrics by geographic region, providing insights into how your messages are performing across various countries.
• Network: A breakdown of metrics by network provider, helping you identify performance trends or issues related to specific networks.
• Sender: Insights based on the sender information, enabling you to assess performance across different senders or sender domains.

For SMS and MMS, there are more supported data available:

• Time to deliver: Insights into the time taken for messages to be delivered.
• Delivered within 5 seconds by country: A detailed view of messages delivered within 5 seconds, categorized by country.
• Delivered by country: A breakdown of delivered messages by country.

Email dashboard

The Email dashboard provides a comprehensive view of your email communication performance. It offers detailed metrics and insights to help you understand how your emails are performing, including key indicators such as delivery, engagement, and audience behavior.

General overview

The General overview page highlights key indicators to help you understand the overall performance of your email communications:

• Total accepted: The total number of emails that the email servers have accepted for delivery.
• Delivery rate: The percentage of accepted emails that were successfully delivered to recipient inboxes.
• Bounce rate: The percentage of emails that could not be delivered and were returned by the mail server. This includes both hard and soft bounces.
• Click-to-open rate: The percentage of recipients who clicked on a link within the email, relative to the number of recipients who opened the email.
• Dropped rate: The percentage of emails that were not delivered due to issues like invalid email addresses or being flagged as spam.

Delivery

The Delivery page provides a breakdown of the different delivery outcomes for your emails.

Key indicators

• Total sent: The total number of emails sent, including those successfully delivered, bounced, or dropped.
• Delivered: The number of successfully delivered emails.
• Soft bounced: The number of emails that could not be delivered due to temporary issues, such as a full inbox.
• Hard bounced: The number of emails that could not be delivered due to permanent issues, such as invalid email addresses.

Detailed indicators

• Total accepted: The total number of emails accepted by email servers for delivery.
• Delivery rate: The percentage of accepted emails that were successfully delivered to recipient inboxes.
• Dropped: The number of emails that were not delivered due to issues such as bounced addresses or sender errors.
• Dropped rate: The percentage of emails that were dropped and not delivered.
• Suppressed: The number of emails that were blocked from sending based on previous user behavior or preferences.
• Bounced: The total number of emails that could not be delivered due to issues such as invalid addresses, including soft and hard bounces.
• Bounced rate: The percentage of emails that bounced, relative to the total number of sent emails.
• Soft bounced rate: The percentage of emails that soft bounced, relative to the total number of sent emails.
• Hard bounced rate: The percentage of emails that hard bounced, relative to the total number of sent emails.

Performance

The Performance page provides insights into how your emails are engaging with recipients by tracking key user actions. These metrics help you evaluate the effectiveness of your email campaigns and identify areas for improvement.

Key indicators

• Total opens: The total number of times recipients opened your emails.
• Total clicks: The total number of clicks on links within your emails (Unsubscribe link is not counted).
• Unsubscribes: The number of recipients who opted out of receiving future emails.
• Spam complaints: The number of emails your recipients reported as spam.

Detailed indicators

• Open rate: The percentage of recipients who opened the email.
• Click rate: The percentage of recipients who clicked on a link within the email.
• Click-to-open rate: The percentage of recipients who clicked on a link within an email, relative to the number of unique opens (each recipient is counted only once).
• Unsubscribe rate: The percentage of recipients who unsubscribed from your emails.
• Spam complaints rate: The percentage of emails reported as spam by recipients.

Audience

The Audience page provides insights into how recipients interact with your emails across different devices and locations, helping you better understand audience behavior.

Key indicators

• Total opens by device: The total number of times your emails were opened, based on the device used.
• Total clicks by device: The total number of clicks on links within your emails, based on the device used.
• Total opens by geolocation: The total number of email opens, based on the geographic location of the recipients.
• Total clicks by geolocation: The total number of clicks on links within your emails, based on the geographic location of the recipients.

Detailed indicators

• Unique clicks: The number of unique recipients who clicked on a link within your emails (each recipient is counted only once).
• Unique opens: The number of unique messages your recipients opened (each recipient is counted only once).

Supporting data

The Supporting data section for Email provides additional metrics to help you assess how well your emails are performing.

Depending on the selected metrics, you can see further data based on:

• Communication: A breakdown of metrics by the type of communication..
• Sender domain: Additional insights into how your emails perform based on the sender domain.
• Errors by sender domains: Analyze the number of email delivery errors, categorized by sender domain.
• Open rate and click rate: The percentage of delivered emails your recipients opened or where recipients clicked on a link within the mail.
• Unsubscribe rate per sender domain: See the rate at which recipients unsubscribe.
• Spam complaints rate per sender domain: Track the percentage of emails reported as spam, categorized by sender domain.

For more detailed information on the types of available metrics, refer to the Metrics API documentation. However, as the Analyze dashboard is still evolving, it might not contain every enriched metric available on the dashboard.