Application and Entity Management

Applications and Entities are designed to be flexible and modular to give you the opportunity to define your business environment, use cases, applications, customers, assets, etc. on the Infobip platform, so you don't have to manage the complexity of a CPaaS execution.

Applications and Entities share some similarities. You can apply the same types of configuration and resources to them. The difference between the two is that they represent different "actors" or "objects" in your ecosystem.

You can use them separately or together, according to your business needs. Applications and Entities can be associated to whatever Resources you own. Resources, in this context, are things you purchase or register through Infobip, such as Short Codes, VLNs, US 10-Digit-Long-Codes, Alphanumeric Senders, Email domains, and ChatApp IDs.

Concepts Explained

Applications - represent a concept of application, environment, or use case on your system on the Infobip Platform. For example, a Production and Test environment could be two different Applications, or a Marketing and an E-Commerce use case could be two different Applications.

Entity - represents an "actor" or an "object" in your system within the Infobip platform. For example, it could represent one of your customers, or a department, or a cost centre within your organization.

Resource Associated - When Resources have been obtained and Applications and/or Entities have been created, you can then associate a Resource to an Application and/or Entity. You can query a list of all resource associations or query on a specific resource. ResourceAssociations are only used to group resources (senders) for usage in Smart sending strategies.