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Generational Messaging Trends Report

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A visual intro into the spotlight ‘Vero: Digitalizing connections across Brazil,’ showing professional headshot of Tamires Bergamim, Digital Transformation Manager, Vero. The bottom of the image features the logos of Infobip and Vero.
Posted onDecember 24, 2025.

Vero: Building digital connections across Brazil.

How a partnership based on technology, innovation, and proximity is driving new experiences for millions of customers, with WhatsApp at the center of their digital journey.

Tags:
  • Blog.
  • Trends and Insights.
  • WhatsApp Business.
  • Spotlight.
Header image for blog on messaging app usage in different countries
Posted onDecember 23, 2025.

Most popular messaging apps by country.

We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.

Tags:
  • Blog.
  • Trends and Insights.
A visual intro into the WhatsApp data security blog showing two people sitting at a table outdoors, engaged in conversation with a smartphone in hand. The image is surrounded by icons representing security, cloud technology, messaging, and WhatsApp.
Posted onDecember 22, 2025.

WhatsApp data security: Encryption & API best practices .

Explore how WhatsApp encryption works, the security risks introduced at the API layer, and best practices for protecting customer data while maintaining compliance and trust.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Customer Security.
Graphic showing RCS messaging icon highlighted next to a man using a smartphone.
Posted onDecember 17, 2025.

History of RCS Messaging: When did RCS come out?.

Discover when RCS was created, how Google and Apple shaped its evolution, and why it’s transforming mobile messaging beyond SMS.

Tags:
  • Trends and Insights.
  • RCS.
A graphic featuring a smiling, professional woman looking at and using a smartphone, framed within a large rounded square. The background is a dark blue with various abstract shapes in orange, light blue, and white, including an orange speech bubble icon in the upper left.
Posted onDecember 16, 2025.

SMS marketing KPIs: Key metrics you should track.

Are your SMS marketing campaigns performing? To answer that, you need KPIs. Here are the ones you should be tracking.

Tags:
  • Blog.
  • Best Practices.
  • SMS.
  • Marketing.
Illustration of a smartphone call screen on a dark background, showing an in‑progress call to the number “+3‑855‑555‑9922” with a numeric keypad. The keys 1, 2, 3, and 4 are highlighted and connected by lines to four orange icons around the phone: a user/profile icon on the left, a dollar sign with up‑and‑down arrows on the right, an audio wave icon on the lower left, and a callback/phone arrow icon on the lower right, representing different call routing or IVR options. Rounded orange and white decorative shapes are scattered in the background.
Posted onDecember 16, 2025.

How to build an IVR system for contact centers.

Master how to create an IVR system with our user-friendly guide and step-by-step instructions for a seamless caller experience.

Tags:
  • Best Practices.
  • Voice.
Two headshots accompanied by names and job titles. Caroline Launois is identified as VP Digital Sales at Club Med. Siddhartha Chatterjee is identified as Chief Data & AI Officer at Club Med. The bottom of the image features the Infobip and Club Med logos on an orange and dark background with abstract shapes.
Posted onDecember 12, 2025.

Club Med: Advancing CX for travel with WhatsApp and AI.

Discover how Club Med is improving customer experience by meeting travelers where they already are – on WhatsApp. With AI-powered messaging, the brand sets a new standard for modern, conversational CX.

Tags:
  • Trends and Insights.
  • WhatsApp Business.
  • Spotlight.
Header image for blog about how to build a Viber bot - showing a chatbot making a travel recommendation
Posted onDecember 11, 2025.

A guide to Viber chatbots and how to build one.

Join us for an introduction to Viber chatbots, including key features, what they can be used for, and most importantly – how to build one without needing to be a developer.

Tags:
  • Blog.
  • Best Practices.
  • Viber for Business.
A visual intro into the WhatsApp statistics blog showing a man wearing a blazer and shirt is using a smartphone in an urban setting. Text boxes highlight that WhatsApp has over 3 billion monthly users and 150 billion messages exchanged daily. WhatsApp and data graph icons are also displayed on an orange background.
Posted onDecember 11, 2025.

WhatsApp statistics 2025: Global usage & market overview.

Explore the most updated WhatsApp statistics, covering global usage, engagement, demographics, and business adoption trends for 2025. 

Tags:
  • Trends and Insights.
  • WhatsApp Business.
Dark-blue promotional banner On the right, a person stands outdoors under a stone arch, looking at a smartphone. Around them are chat bubbles representing different channels: an RCS message saying, “Let’s troubleshoot the problem, please send me a picture of your router,” an SMS saying, “Hey Lisa, your delivery arrives today!”, and a WhatsApp message saying, “Just a heads-up: Items in your cart are almost out of stock!” The Infobip logo appears in the bottom left corner.
Posted onDecember 10, 2025.

The ultimate guide to generative AI chatbots for customer service.

Learn how generative AI, agentic AI, and agentic RAG technology are transforming CX. Explore use cases, benefits, risks, and best practices.

Tags:
  • Blog.
  • Best Practices.
  • Answers – Chatbot Builder.
  • Customer Service.

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Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.
Posted onNovember 20, 2025.

The advertiser's engagement playbook.

Tags:
  • Best Practices.
Crowd at a stadium with the text “Rapport sur l’engagement des fans de sport” on an orange label
Posted onNovember 20, 2025.

Le rapport sur l’engagement des fans de sport.

Tags:
  • Trends and Insights.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”
Posted onNovember 5, 2025.

RCS has evolved from a promise into performance.

In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.

Tags:
  • Trends and Insights.
  • RCS.
  • eCommerce.
  • Financial Services.
  • Retail.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.
Posted onNovember 4, 2025.

Mastering shopping season with conversational messaging.

Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.

Tags:
  • Trends and Insights.
  • Retail.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.
Posted onOctober 7, 2025.

The gamification playbook.

Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.

Tags:
  • Best Practices.
  • Marketing.
Posted onOctober 7, 2025.

The sports fan engagement report.

Tags:
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”
Posted onSeptember 26, 2025.

How North American customers want to hear from brands.

Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.

Tags:
Posted onAugust 18, 2025.

Platform Messaging Trends Report 2025.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Tags:
  • Trends and Insights.
  • Gated.
Posted onJuly 29, 2025.

The AI advantage: How leading brands thrive in a 24×7 customer world.

Tags:
Posted onJuly 7, 2025.

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).

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Customer stories

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MoneyGram Haas F1 Team: Bringing interactive game experiences to fans over messaging channels  .

  • 80%

    lower cost of ad conversion .

  • 76%

    engaged user rate .

  • 74%

    quiz completion rate .

Bajaj Markets: 23% increase in leads with RCS for Business .

  • 50%

    delivery rate achieved on RCS for Business .

USI: Redefining the patient experience with WhatsApp chatbot   .

  • 94%

    CSAT score .

  • 54%

    reduction in agent workload .

  • 6,197

    patient conversations handled in just 3 months .

Nissan Saudi Arabia: Mastering lead generation with an AI-powered voice game over WhatsApp .

  • 80%

    session engagement rate .

  • 84%

    were first-time participants .

  • 93%

    delivery rate across campaigns .

Industry Analyst Insights

Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.

Go to Analyst Reports
Generational messaging trends - Gen X - Awareness