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Create memorable conversational experiences with RCS Business Messaging

RCS Business Messaging is a native channel that enables businesses to engage with customers through branded, rich, conversational messaging.

Contact an expert

Connect with customers worldwide over RCS Business Messaging

With functionality that outperforms traditional channels, RCS Business Messaging helps businesses elevate engagement and reach customers in powerful new ways.

115%

campaign revenue growth

Source: Club Comex customer story

130%

higher CTR

Source: BankBaazar customer story

74%

12-month growth of RCS Business Messaging users

Source: Mobilesquared, December 2022

Message to impress

Because every touchpoint matters.

[STAND OUT FROM THE CROWD]

Branded business messages

Reach out to customers with branded and personalized messaging delivered straight to their inbox.

[VISUALIZE YOUR COMMUNICATION]

Deliver rich media experiences

Boost your brand communication by delivering rich engagement that builds trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.

[MAKE AN IMPACT]

Reach, attract and convert

Be unique and stand out from your competition by sending engaging and reliable conversational RCS messages that convert.

[MAKE IT PERSONAL]

Stay close to your customers

Be there for your customers, understand their habits, identify their needs, personalize your communication, and build lasting relationships that drive loyalty.

		OkHttpClient client = new OkHttpClient().newBuilder()
     .build();
 MediaType mediaType = MediaType.parse(“application/json”);
 RequestBody body = RequestBody.create(mediaType, “{\”from\”:\”myRcsSender\”,\”to\”:\”385977666618\”,\”validityPeriod\”:15,\”validityPeriodTimeUnit\”:\”MINUTES\”,\”content\”:{\”text\”:\”exampleText\”,\”suggestions\”:[{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”type\”:\”REPLY\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”url\”:\”www.example.test\”,\”type\”:\”OPEN_URL\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”phoneNumber\”:\”385977666618\”,\”type\”:\”DIAL_PHONE\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”latitude\”:45.793418,\”longitude\”:15.946297,\”label\”:\”label\”,\”type\”:\”SHOW_LOCATION\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”type\”:\”REQUEST_LOCATION\”}],\”type\”:\”TEXT\”},\”notifyUrl\”:\”https://www.example.com/rcs\”,\”callbackData\”:\”Callback data\”,\”messageId\”:\”externalMessageId\”}”);
 Request request = new Request.Builder()
     .url(“https://{baseUrl}/ott/rcs/1/message”)
     .method(“POST”, body)
     .addHeader(“Authorization”, “{authorization}”)
     .addHeader(“Content-Type”, “application/json”)
     .addHeader(“Accept”, “application/json”)
     .build();
 Response response = client.newCall(request).execute();
							
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		{
   “from”: “myRcsSender”,
   “to”: “385977666618”,
   “validityPeriod”: 15,
   “validityPeriodTimeUnit”: “MINUTES”,
   “content”: {
     “text”: “exampleText”,
     “suggestions”: [
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “type”: “REPLY”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “url”: “www.example.test”,
         “type”: “OPEN_URL”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “phoneNumber”: “385977666618”,
         “type”: “DIAL_PHONE”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “latitude”: 45.793418,
         “longitude”: 15.946297,
         “label”: “label”,
         “type”: “SHOW_LOCATION”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “type”: “REQUEST_LOCATION”
       }
     ],
     “type”: “TEXT”
   },
   “notifyUrl”: “https://www.example.com/rcs”,
   “callbackData”: “Callback data”,
   “messageId”: “externalMessageId”
 }
							
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		curl -L -g -X POST ‘https://{baseUrl}/ott/rcs/1/message’ \
 -H ‘Authorization: {authorization}’ \
 -H ‘Content-Type: application/json’ \
 -H ‘Accept: application/json’ \
 –data-raw ‘{
   “from”: “myRcsSender”,
   “to”: “385977666618”,
   “validityPeriod”: 15,
   “validityPeriodTimeUnit”: “MINUTES”,
   “content”: {
     “text”: “exampleText”,
     “suggestions”: [
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “type”: “REPLY”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “url”: “www.example.test”,
         “type”: “OPEN_URL”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “phoneNumber”: “385977666618”,
         “type”: “DIAL_PHONE”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “latitude”: 45.793418,
         “longitude”: 15.946297,
         “label”: “label”,
         “type”: “SHOW_LOCATION”
       },
       {
         “text”: “exampleText”,
         “postbackData”: “examplePostbackData”,
         “type”: “REQUEST_LOCATION”
       }
     ],
     “type”: “TEXT”
   },
   “notifyUrl”: “https://www.example.com/rcs”,
   “callbackData”: “Callback data”,
   “messageId”: “externalMessageId”
 }’
							
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		var client = new RestClient(“https://{baseUrl}/ott/rcs/1/message”);
 client.Timeout = -1;
 var request = new RestRequest(Method.POST);
 request.AddHeader(“Authorization”, “{authorization}”);
 request.AddHeader(“Content-Type”, “application/json”);
 request.AddHeader(“Accept”, “application/json”);
 var body = @”{“”from””:””myRcsSender””,””to””:””385977666618″”,””validityPeriod””:15,””validityPeriodTimeUnit””:””MINUTES””,””content””:{“”text””:””exampleText””,””suggestions””:[{“”text””:””exampleText””,””postbackData””:””examplePostbackData””,””type””:””REPLY””},{“”text””:””exampleText””,””postbackData””:””examplePostbackData””,””url””:””www.example.test””,””type””:””OPEN_URL””},{“”text””:””exampleText””,””postbackData””:””examplePostbackData””,””phoneNumber””:””385977666618″”,””type””:””DIAL_PHONE””},{“”text””:””exampleText””,””postbackData””:””examplePostbackData””,””latitude””:45.793418,””longitude””:15.946297,””label””:””label””,””type””:””SHOW_LOCATION””},{“”text””:””exampleText””,””postbackData””:””examplePostbackData””,””type””:””REQUEST_LOCATION””}],””type””:””TEXT””},””notifyUrl””:””https://www.example.com/rcs””,””callbackData””:””Callback data””,””messageId””:””externalMessageId””}”;
 request.AddParameter(“application/json”, body,  ParameterType.RequestBody);
 IRestResponse response = client.Execute(request);
 Console.WriteLine(response.Content);
							
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		package main
 import (
     “fmt”
     “strings”
     “net/http”
     “io/ioutil”
 )
 func main() {
 <code>url := “https://%7BbaseUrl%7D/ott/rcs/1/message” method := “POST” payload := strings.NewReader(`{“from”:”myRcsSender”,”to”:”385977666618″,”validityPeriod”:15,”validityPeriodTimeUnit”:”MINUTES”,”content”:{“text”:”exampleText”,”suggestions”:[{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”type”:”REPLY”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”url”:”www.example.test”,”type”:”OPEN_URL”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”phoneNumber”:”385977666618″,”type”:”DIAL_PHONE”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”latitude”:45.793418,”longitude”:15.946297,”label”:”label”,”type”:”SHOW_LOCATION”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”type”:”REQUEST_LOCATION”}],”type”:”TEXT”},”notifyUrl”:”https://www.example.com/rcs”,”callbackData”:”Callback data”,”messageId”:”externalMessageId”}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil {     fmt.Println(err)     return } req.Header.Add(“Authorization”, “{authorization}”) req.Header.Add(“Content-Type”, “application/json”) req.Header.Add(“Accept”, “application/json”) res, err := client.Do(req) if err != nil {     fmt.Println(err)     return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil {     fmt.Println(err)     return } fmt.Println(string(body))</code>
 }
							
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		import http.client
 import json
 conn = http.client.HTTPSConnection(“{baseUrl}”)
 payload = json.dumps({
     “from”: “myRcsSender”,
     “to”: “385977666618”,
     “validityPeriod”: 15,
     “validityPeriodTimeUnit”: “MINUTES”,
     “content”: {
         “text”: “exampleText”,
         “suggestions”: [
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REPLY”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “url”: “www.example.test”,
                 “type”: “OPEN_URL”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “phoneNumber”: “385977666618”,
                 “type”: “DIAL_PHONE”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “latitude”: 45.793418,
                 “longitude”: 15.946297,
                 “label”: “label”,
                 “type”: “SHOW_LOCATION”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REQUEST_LOCATION”
             }
         ],
         “type”: “TEXT”
     },
     “notifyUrl”: “https://www.example.com/rcs”,
     “callbackData”: “Callback data”,
     “messageId”: “externalMessageId”
 })
 headers = {
     ‘Authorization’: ‘{authorization}’,
     ‘Content-Type’: ‘application/json’,
     ‘Accept’: ‘application/json’
 }
 conn.request(“POST”, “/ott/rcs/1/message”, payload, headers)
 res = conn.getresponse()
 data = res.read()
 print(data.decode(“utf-8”))
							
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		 ‘https://%7BbaseUrl%7D/ott/rcs/1/message’,
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_ENCODING => ”,
    CURLOPT_MAXREDIRS => 10,
    CURLOPT_TIMEOUT => 0,
    CURLOPT_FOLLOWLOCATION => true,
    CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
    CURLOPT_CUSTOMREQUEST => ‘POST’,
    CURLOPT_POSTFIELDS =>‘{“from”:”myRcsSender”,”to”:”385977666618″,”validityPeriod”:15,”validityPeriodTimeUnit”:”MINUTES”,”content”:{“text”:”exampleText”,”suggestions”:[{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”type”:”REPLY”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”url”:”www.example.test”,”type”:”OPEN_URL”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”phoneNumber”:”385977666618″,”type”:”DIAL_PHONE”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”latitude”:45.793418,”longitude”:15.946297,”label”:”label”,”type”:”SHOW_LOCATION”},{“text”:”exampleText”,”postbackData”:”examplePostbackData”,”type”:”REQUEST_LOCATION”}],”type”:”TEXT”},”notifyUrl”:”https://www.example.com/rcs”,”callbackData”:”Callback data”,”messageId”:”externalMessageId”}’,
    CURLOPT_HTTPHEADER => array(
        ‘Authorization: {authorization}’,
        ‘Content-Type: application/json’,
        ‘Accept: application/json’
    ),
));
$response = curl_exec($curl);
curl_close($curl);
echo $response;
							
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		var settings = {
     “url”: “https://{baseUrl}/ott/rcs/1/message”,
     “method”: “POST”,
     “timeout”: 0,
     “headers”: {
         “Authorization”: “{authorization}”,
         “Content-Type”: “application/json”,
         “Accept”: “application/json”
     },
     “data”: JSON.stringify({
         “from”: “myRcsSender”,
         “to”: “385977666618”,
         “validityPeriod”: 15,
         “validityPeriodTimeUnit”: “MINUTES”,
         “content”: {
             “text”: “exampleText”,
             “suggestions”: [
                 {
                     “text”: “exampleText”,
                     “postbackData”: “examplePostbackData”,
                     “type”: “REPLY”
                 },
                 {
                     “text”: “exampleText”,
                     “postbackData”: “examplePostbackData”,
                     “url”: “www.example.test”,
                     “type”: “OPEN_URL”
                 },
                 {
                     “text”: “exampleText”,
                     “postbackData”: “examplePostbackData”,
                     “phoneNumber”: “385977666618”,
                     “type”: “DIAL_PHONE”
                 },
                 {
                     “text”: “exampleText”,
                     “postbackData”: “examplePostbackData”,
                     “latitude”: 45.793418,
                     “longitude”: 15.946297,
                     “label”: “label”,
                     “type”: “SHOW_LOCATION”
                 },
                 {
                     “text”: “exampleText”,
                     “postbackData”: “examplePostbackData”,
                     “type”: “REQUEST_LOCATION”
                 }
             ],
             “type”: “TEXT”
         },
         “notifyUrl”: “https://www.example.com/rcs”,
         “callbackData”: “Callback data”,
         “messageId”: “externalMessageId”
     }),
 };
 $.ajax(settings).done(function (response) {
     console.log(response);
 });
							
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		var https = require(‘follow-redirects’).https;
 var fs = require(‘fs’);
 var options = {
     ‘method’: ‘POST’,
     ‘hostname’: ‘{baseUrl}’,
     ‘path’: ‘/ott/rcs/1/message’,
     ‘headers’: {
         ‘Authorization’: ‘{authorization}’,
         ‘Content-Type’: ‘application/json’,
         ‘Accept’: ‘application/json’
     },
     ‘maxRedirects’: 20
 };
 var req = https.request(options, function (res) {
     var chunks = [];
 <code>res.on(“data”, function (chunk) {     chunks.push(chunk); }); res.on(“end”, function (chunk) {     var body = Buffer.concat(chunks);     console.log(body.toString()); }); res.on(“error”, function (error) {     console.error(error); });</code>
 });
 var postData = JSON.stringify({
     “from”: “myRcsSender”,
     “to”: “385977666618”,
     “validityPeriod”: 15,
     “validityPeriodTimeUnit”: “MINUTES”,
     “content”: {
         “text”: “exampleText”,
         “suggestions”: [
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REPLY”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “url”: “www.example.test”,
                 “type”: “OPEN_URL”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “phoneNumber”: “385977666618”,
                 “type”: “DIAL_PHONE”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “latitude”: 45.793418,
                 “longitude”: 15.946297,
                 “label”: “label”,
                 “type”: “SHOW_LOCATION”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REQUEST_LOCATION”
             }
         ],
         “type”: “TEXT”
     },
     “notifyUrl”: “https://www.example.com/rcs”,
     “callbackData”: “Callback data”,
     “messageId”: “externalMessageId”
 });
 req.write(postData);
 req.end();
							
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		require “uri”
 require “json”
 require “net/http”
 url = URI(“https://{baseUrl}/ott/rcs/1/message”)
 https = Net::HTTP.new(url.host, url.port)
 https.use_ssl = true
 request = Net::HTTP::Post.new(url)
 request[“Authorization”] = “{authorization}”
 request[“Content-Type”] = “application/json”
 request[“Accept”] = “application/json”
 request.body = JSON.dump({
     “from”: “myRcsSender”,
     “to”: “385977666618”,
     “validityPeriod”: 15,
     “validityPeriodTimeUnit”: “MINUTES”,
     “content”: {
         “text”: “exampleText”,
         “suggestions”: [
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REPLY”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “url”: “www.example.test”,
                 “type”: “OPEN_URL”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “phoneNumber”: “385977666618”,
                 “type”: “DIAL_PHONE”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “latitude”: 45.793418,
                 “longitude”: 15.946297,
                 “label”: “label”,
                 “type”: “SHOW_LOCATION”
             },
             {
                 “text”: “exampleText”,
                 “postbackData”: “examplePostbackData”,
                 “type”: “REQUEST_LOCATION”
             }
         ],
         “type”: “TEXT”
     },
     “notifyUrl”: “https://www.example.com/rcs”,
     “callbackData”: “Callback data”,
     “messageId”: “externalMessageId”
 })
 response = https.request(request)
 puts response.read_body
							
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Programmable support with RCS Business Messaging API

Easily integrate RCS with your existing systems via API and take advantage of all the rich features and campaign analytics.

Easily integrate RCS with other cloud solutions

Use a single omnichannel platform to connect RCS to the tools and technology that your business and customers already use.

Omnichannel customer engagement solution

Create personalized customer journeys and engage with customers with the right message at the right time.

Explore Moments

customer data platform

Unify customer data from many sources on one single customizable interface and build detailed profiles to support the best behavior based CX.

Explore People

Intelligent chatbot-building platform

Build real-time automated communications using AI or rule-based chatbots for all customer inquiries that come through RCS messages.

Explore Answers

Cloud contact center solution

Allow customers to contact a live agent directly from the RCS message and keeps all messages available for agents to have a full contextual view of past interactions.

Explore Conversations

Rich communication messaging features

Level up your engagement by creating rich branded messaging that develops relationships using two-way interactive communication.

Take your customers on branded journeys

Improve your overall customer journey with RCS Business Messaging.

Explore how businesses are elevating customer engagement with RCS

Telekom Deutschland: Elevating customer engagement with RCS Business Messaging

2x better campaign performance

Telco Operators Inspiration RCS

Life Insurance Department at Covéa Group: 11% conversion rate with pioneering conversational marketing campaign via RCS powered by Infobip

11% conversion rate

Financial Services Marketing Inspiration Answers – Chatbot Builder Email Live Chat Moments – Customer Engagement People CDP – customer data RCS SMS

Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS

2x increase in conversion

8% surge in click-through rates

133% rise in engagement

Transportation & Logistics Marketing Inspiration WhatsApp Business

BankBazaar: 130% higher CTR with RCS Business Messaging

130% higher CTR rate

Financial Services Marketing Inspiration RCS

Learn more about RCS messaging with Infobip

RCS vs SMS: The ultimate comparison guide

Join us as we explain the main differences between SMS and RCS Business Messaging and the best practices for combining the two channels to optimize your communication efforts.

February 14, 2025

Blog Marketing Best Practices RCS

Apple supports RCS on iOS 18

Apple is supporting RCS and RBM on iOS devices. Find out what it means for the future of messaging.

October 29, 2024

Blog Trends and Insights RCS

Google RCS vs. Apple Messages for Business

Get an in-depth look at Google RCS vs. Apple Messages for Business and how brands can elevate their customer experiences with each channel.

July 25, 2024

Blog Best Practices

Make every interaction count

Leverage the power of RCS Business Messaging to gain more engagement, better customer experience, and higher conversion rates.