Redefining Human-Automated Impact on APAC CX Agenda

20 July 2022
Time: 11am – 12pm (GMT +8)

Accelerated digitalization has drastically impacted customer behavior.
To better understand this, we commissioned Forrester Consulting to survey the latest trends that transformed the customer experience (CX) agenda across Asia Pacific (APAC).

Surveying 11 countries across APAC, this 2022 study – Redefining Human and Automated Engagement – How APAC Consumers Have Impacted the CX Agenda – will provide in-depth analysis and data-driven insights that are unique to the region.

It's time to learn what consumers really want when it comes to their customer journey and what drives their demand for hyper-personalized engagement.

Join our webinar on 20 July 2022 (Wed) at 11am – 12pm (GMT +8) to get the real insights on what drives customer demand in APAC and what must be considered to achieve high performance and seamless CX.

Register now
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What to expect


  • Why hybrid experiences are crucial to create superior CX

  • New customer personas that impacted business conversations
  • Best practices for delivering a hybrid customer experience

  • Major considerations

Meet your presenter

speaker img

Amelia Lau

Consultant, Forrester Consulting

Amelia is a consultant in Forrester’s Asia Pacific consulting practice. Based in Singapore, she supports the consulting division in delivering client-focused solutions in the areas of customer experience, digital strategy and content marketing.

Through her time at Forrester, Amelia has delved into custom research across a variety of technology focus areas, from CX and digital strategy to data management, AI and MLOps to name a few. She has led and managed several custom reports focusing on solution implementations and business value case studies, leveraging the Forrester Total Economic Impact methodology.

Join the live webinar on

20 July 2022 at 11am – 12pm (GMT +8)

to learn why APAC is a customer engagement trendsetter and why businesses must quickly adapt to these socio-economic changes.

Agenda

11:00 AM

Welcome Remarks

11:05 AM

Key Findings from the APAC Survey

11:10 AM

Why is CX Now Critical for Businesses? How can it help grow Revenue?

11:40 AM

Q&A

11:55 AM

Closing remarks

Register now

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